An introduction for practitioners
Communication is a widely used concept. Just notice how often it is used. It is also a broad concept and can be interpreted differently depending on the perspective. Many students develop professional communication skills as part of their studies. The ‘how’ of the communication profession provides so many possibilities that educational programs quickly become filled with a wide range of applied sciences.
However, what exactly does communication mean as a theoretical construct? To explore this, we must enter the field of communication theory, which is often underrepresented in communication educational programs and textbooks. Nevertheless, knowledge of communication theory forms the basis for making well-informed choices in the work of a communication practitioner. Especially at the boardroom level, a communication practitioner should be able to reason why one approach is more effective than another.
In their book ‘Communication Theory,’ Désirée van Osch and Renée van Zijl explain communication theory in an accessible and clear manner. They outline the basic concepts of communication, followed by an explanation of the concept of information. After all, without information, there is no communication. The authors provide an overview of common communication systems, including intrapersonal and interpersonal communication, group and mass communication, and communication through social media. They describe concepts, models, and processes of communication. The authors conclude the book with basic approaches for applying communication: the distinction between content and relationships, information processing, communication for behavior change, and nonviolent communication.
Audience
This book is intended for students in applied sciences, such as communication, multimedia, and journalism. This book can also benefit communication practitioners who aim to enhance their understanding of communication and its underlying theories.